یو بینک ہوم لون - گورنمنٹ مارک اپ سبسڈی اسکیم

The brand's ecofriendly Conscious Exclusive range​ is inspired by 300 years of fashion and art history.

"We need to not only make fashion sustainable, but to make sustainability fashionable," says Anna Gedda, H&M's head of sustainability. While environmental friendliness is at the core of the brand's Conscious Exclusive range, its newly debuted 2016 collection almost makes you forget it. The stellar designs, inspired by a deep dive into the Louvre's archives, are simply great fashion, period. And perhaps that's the point. 

The company is striving to make sustainability—not only in the clothing itself but in supply and production as well—the rule, not the exception. For a global mega brand that has widely been known as a "fast fashion" chain, this can be a hurdle. "I think the challenge is the perception that if you produce something that is cheap and affordable, it automatically seems you have to compromise on sustainability," Gedda explains. "So our mission is to turn that around."  Prices within the collection reflect that, starting as low as $25 for a pair of earrings. Meanwhile, jackets are all $250 and under, tops $80 and under, dresses $70 to $299, accessories $25 to $129, and bottoms $50 to $300.