Millennial fashion is currently obsessed with all things '90s—with chokers and bodysuits the false notion that equates plaid with grunge—but there is so much more the '90s had to offer. We witnessed the birth of the Supers, the mainstreaming of skate culture, rave culture, and the terror that was Y2K. You know we love a good feels trip, so spritz on some CK One and revisit all of the stores that made you a Gen-X mallrat, here.
Guess was the jean to wear, thanks to their infamous 90s pinup campaigns. They featured every '90s it-girl from Drew Barrymore to Anna Nicole Smith to Naomi Campbell. Future-babe Gigi Hadid got her share of the Guess spotlight in a kids campaign in1997. Of course, the pinup campaigns are still going strong.
Immortalized by the Notorious B.I.G. "Every cutie wit a booty bought a Coogi." Yup.
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