I was part of an editorial shoot that brought together influencers from the region. Here's what happened
When the conversation moves seamlessly from algorithms to runway trends, you know you're at a gathering of fashion bloggers.
Deep in the Liwa Desert, at the stunning Qasr Al Sarab resort, Swarovski brought together eight regional influencers for a gorgeous editorial shoot captioned NeoArabia. With a team of stylists cherry-picking designer pieces from across the globe, this was an incredible opportunity for regional fashion bloggers and I was honoured to be the only Pakistani invited to take part.
When you hear the work Swarovski, most people think of crystal jewellery — but the brand’s core business is supplying crystals, pearls and other embellishments to designers across the world including John Paul Gaultier, Dior, Vera Wang and pretty much any major designer you’ve heard of. They’re even the ones who designed the Chanel pearl for Coco Chanel.
The concept behind the Neo Arabia photoshoot was to showcase the fashion-forward perspective of Asia and the Middle Eastern region. The shoot featured pieces from regional and international designers that merged historical Middle Eastern references with 21st-century modernity.
Women in the region are more style-savvy and au-fait with international trends than ever before. Social media influencers and bloggers are at the forefront of this development and highlighting them in an editorial shoot was a bold move.
Fashion bloggers: cut from the same cloth
For me, it was an amazing experience on so many levels. Perhaps the best part was being among other fashion bloggers. No one else combines that geeky obsession with technology, the artistic eye of a photographer and a towering passion for fashion and styling.
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